Bing VS Google
Google might have changed the face of the Internet searching with its unique, and closely protected, search technology that has proven to yieldmore accurate results than the leading search engines of the early years (despite attempts by businesses using search engine optimization to try and manipulate the results!), however there is a new contender trying to give the Internet search a thorough makeover, and it seemsto be succeeding where so many others have failed. Bing.com, Microsoft’s latest attempt was launched late in May 2009, and has starting then shown improvements in popularity regularly in a market where popular opinion felt that Google could not, and would not, be touched possibly in this lifetime. Just a few months after Microsoft’s introduction of Bing, Google’s market presence fell by 0.1 percent, while Bing soared to 9.3 percent of market presence. Most other search engines have stagnated in their market share, but when the challenging search engine Yahoo has just 19.3 percent of the market share, it is surprising that a new player such as Bing can rise to almost 10 percent immediately, and seems that it won’t just stop there.
What’s so remarkable about Bing? Is it just the $100million Internet Marketing and Search engine marketing campaign that has it biting away at the search engine market share? Or is there something actually significant in the manner the search operates that sets it above the rest, positioning it as a genuine competitor to Google? Conceivably both. For instance, Bing offers a visual search feature which allows a user to describe what they’re searching for and then whittle down their search based on image results, thus a user who can remember what something looked like finds it hard to call to mind what it’s called, can quickly place what they’re after. Saw Caught a new car on the street but don’t know what brand or model it was? Bing’s visual search will help you find that car by providing you with a line-up of photos from which to identify the nearest and eventually find arrive at the precise car you were going for. This may seem a simple concept at first, but Bing believes that they are changing the way people will think of Internet searches in from now on. By making it more graphical, they expect to redesign the way users search the web. It’s no surprise then that they like to refer to Bing a ‘decision engine,’ rather than a ‘search engine.’